Marketing Blog

Exploring the Art of Reverse Mortgage Marketing.

Google BERT
Online Marketing SEO

Meet Google’s BERT

Google’s A.I. bot just got a huge upgrade with their newest algorithm called “BERT”. Who is BERT? It’s more of a question of WHAT is BERT? It actually stand...

Online Marketing

Trends in Mortgage Marketing

Important Marketing Trends in the Mortgage Industry As the millennial generation has come of age, marketing for the mortgage industry has shifted. This is because millennials...

email marketing
Online Marketing

Why is Email Marketing so Effective

How Effective is Email Marketing? Email marketing is an important digital marketing technique. However, it is often overlooked by companies who believe that its effectivenes...

9 SEO stats you should be aware of - Reverse Focus
Online Marketing SEO

9 SEO Stats You Should Know

9 SEO Stats You Should Know In the modern era, mortgage companies need to have an effective search engine optimization strategy in order to make sure that they rank high on se...

Online Marketing

4 Digital Marketing Mistakes to Avoid

Digital Marketing Mistakes to Avoid Digital marketing becomes more and more important every single year. However, despite the fact that digital marketing continues to rise in ...

inbound marketing reverse focus
Online Marketing

Marketing for Beginners: Inbound vs. Outbound

Why Inbound Marketing is so Much More Effective Than Traditional Outbound Marketing When it comes to marketing, most companies have two primary options: inbound marketing and ...

Reverse Mortgage Marketing Blog
Lead Generation SEO

Why you need a blog on your website

Does your business website need its own blog? Most likely – Yes.   In the modern era, effective digital marketing is key for any company that wants to remain on the...

Lead Generation Online Marketing

Does your website help pay the bills?

The Purpose Of A Website Is To Make Money. Specifically, the purpose of a website is to make enough money to justify its existence. If you spend $100 a year on your website, y...

Online Marketing SEO

How to Use Analytics To See ROI

You’ve got a website set up, an email list you’re emailing every week, advertisements on search engines and social media, you’re doing everything right. You’ve read every digi...

Advertising Social Media

A Smarter Way To Use Social Media

It’s nearly 2019, and Social Media Marketing (SMM) isn’t anything new. Everyone running their own small business realizes they need a social media presence for their business ...