Does your business website need its own blog? Most likely – Yes.
In the modern era, effective digital marketing is key for any company that wants to remain on the cutting edge and optimize its success. There are many different digital marketing strategies that companies use for their marketing efforts. For example, businesses often create social media accounts, they place ads on search engines, they send marketing emails, etc.
However, despite the fact that many businesses may be putting a lot of time and energy into digital marketing, they fail to realize exactly how powerful and effective a good blog can be. If your company has not been prioritizing your blog, then there are some things that you need to know about blogs.
- Companies that publish 16+ blog posts a month get roughly 3.5 times as much traffic as companies who publish zero to four monthly posts.
- Companies that publish 16+ blogs a month get more than 4.5 times as many leads as companies who publish 0-4 blog posts.
- 55 percent of marketers say that blog content creation is their highest inbound marketing priority
- 77 percent of internet users read blogs
- 61% of U.S. online consumers have made a purchase based on recommendations from a blog
- 51 percent of blog readers shop online
What makes a blog so great anyways?
As you can see from the statistics above, a good blog can be an extremely important digital marketing asset and can help to make your company more profitable. There are many reasons why blogs are so effective. One of the main reasons is because a solid blog helps to position companies as authorities in their industries.
A blog helps your customers connect with your brand.
So, if your company has an outstanding blog, then it can go a long way towards making people in the mortgage industry trust your brand and recognize your business as industry experts. This is very beneficial for acquiring customers and expanding the reach of your company.
A blog helps educate your customers.
Many people conduct online research to learn about mortgages or other things that they are considering purchasing before they make their buying decisions. So, if your company has a good blog, then it can serve as an education platform for all of the people who want to learn more about topics like reverse mortgages, and who are Google searching such topics.
Customers who become educated on your company website will be more likely to trust your brand and to get their mortgage from you. So, blogs perform a very important educational role for your customers too.
A blog helps drive new traffic to your website.
Blogs also help to improve the overall search engine rankings for your business’ website. The higher up that your company website appears on search engine searches, the better it is in terms of getting people to your website. The more people who visit your company’s website, the better.
Blogs also provide fresh content to your website. Fresh content is very good for search engine rankings. If you do not have a blog and if you are not posting new content to your website regularly, then your web traffic could decrease and your search engine rankings could also decrease. A blog that is updated regularly helps to keep your traffic and search engine rankings moving in the right direction: up.
Here’s what you can do to get started:
If your company does not have a blog, then you should strongly consider adding one to your business website. In order to make your blog great, there are some things that you will need to do. First, you need to make sure that the person who will be writing the blog is an excellent writer and is competent on the subject matter. If there is no one available at your company with great writing skills, or with the time to write the blog, then you can outsource this work to a freelancer on freelance sites like Upwork.com.
You will also need to post regularly to optimize the impact of your blog. If you can get at least one post done every day or every other day, then that is ideal. However, if you can’t then you should try to get at least two posts published per week.
Next, you need to make sure that the content is highly appealing to your target audience. You should figure out what the top things that your audience needs to know are and write blog posts about that. The more appealing that this content is, the more views that you will get. After you start writing your posts, you can look at the analytics and see which topics are getting the most views. You can then write more blog posts that are related to these topics.
Another good tip for building an excellent blog is to conduct keyword research with sites like TheHoth.com. Then you can find the best keywords for your niche and incorporate them into your blog posts. This will help your blogs to appear higher up the search engine rankings.
Finally, to amplify the reach of your posts, you should publish links to your blogs on your social media channels after you complete them and post them on your site. This will let all of your social media followers know that you have fresh content available and it will increase the number of people who end up reading your blog posts.
Having a great blog is worth the extra effort as it’s extremely important for marketing in the current business climate. Without a blog, your company will not be generating an optimal amount of leads, and your website will not get an optimal amount of traffic. If you want to improve your company’s marketing efforts, then one of the best things you can do right now is to create a blog or improve your existing blog using the tips in this post.
We can help!
If this all sounds a bit daunting – fear not. We can help your business set up a blog in only a few steps. If you want to leave the heavy lifting to us – click here to get started.