MISSION, FOCUS & VALUES
We are building the strongest community of mortgage leaders in the marketplace. At the end of the day, our goal is to stay close to our industry and never stop innovating.
At Reverse Focus we take pride in understanding new and dynamically changing digital marketing strategies and creating easy-to-use tools that give forward-thinking originators an advantage with lead generation and sales automation.
At the end of the day, our goal is to stay close to our industry and never stop innovating. We are building the strongest community of mortgage leaders in the marketplace. Or as we like to say–no lead left behind.
Our focus on digital marketing and sales automation came by no mistake, but rather a proven track record for helping small and mid-size companies stand out from the big-budget banks that rest on their laurels of brand notoriety.
Our software is designed to not just level the playing field, but to help you edge out the competition and focus on what matters most – your client.
This is bigger than software. We’re pioneering a bold new approach to a major financial services product – that ultimately can help save or at least improve a seniors life. That’s what keeps me excited about what we do.
Eric A Hiatt – CEO
Our values are the guiding principles upon which Reverse Focus was founded and how we strive to continue delivering excellent software and world-class support.
Values establish our view of the world as we shape the future. They determine how we treat each other. Our values are to: