ABOUT REVERSE FOCUS

Our software is purpose-built for the mortgage industry to help increase lead generation, improve relationship management, and provide a strategic path for growth.

When we first said, “No lead left behind” we knew that it wasn’t going to be easy.

We've devoted the last decade to build the ultimate end-to-end toolkit, purpose-built for each stage of the loan lifecycle. Most of us were lifers in the mortgage business and arrived with a laundry list of things to fix, tweak, and automate in the lead generation process. After a few years of research and planning, we built a set of industry-leading tools that handled each step in the path towards inking new deals.

Ready to prospect? Work with us.

Reverse Focus Software Services for Reverse Mortgage Marketing
Our Company History
2008

ReverseFortunes begins life as the marketing division of Retirement Funding Solutions. RFS is a reverse lending company that was formed in November 1988 following a management buyout of Bank of America.

2008

Reverse Focus launches as an independent business. Reverse Focus into our Redding offices. Those offices became home for the next 20 years as the business continued to grow from strength to strength.

2010 - 2017

We did a lot of listening. We rolled up a lot of sleeves. We ate a lot of take-out. After years of research and planning, we built a set of industry-leading tools that handled each step in the path towards inking new deals.

2018 - Today

Fast forward to today: our platform facilitates more than 20% of all reverse mortgage transactions in the marketplace. However, we still feel that our work is never done; innovation is buzzing in the office daily and we’re asking more questions than ever. We believe in building community by sharing the latest trends and promoting best practices in the mortgage industry.