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ABOUT REVERSE FOCUS
Our software is purpose-built for the mortgage industry to help increase lead generation, improve relationship management, and provide a strategic path for growth.
When we first said, “No lead left behind” we knew that it wasn’t going to be easy.
We've devoted the last decade to build the ultimate end-to-end toolkit, purpose-built for each stage of the loan lifecycle. Most of us were lifers in the mortgage business and arrived with a laundry list of things to fix, tweak, and automate in the lead generation process. After a few years of research and planning, we built a set of industry-leading tools that handled each step in the path towards inking new deals.
Our Company History
Reverse Fortunes begins life.
Reverse Focus launches as an independent business. Reverse Focus into our Redding offices. Those offices became home for the next decade as the business continued to grow from strength to strength.
2010 - 2017
We did a lot of listening. We rolled up a lot of sleeves. We ate a lot of take-out. After years of research and planning, we built a set of industry-leading tools that handled each step in the path towards inking new deals.
2018 - Today
Fast forward to today: our platform facilitates more than 20% of all reverse mortgage transactions in the marketplace. However, we still feel that our work is never done; innovation is buzzing in the office daily and we’re asking more questions than ever. We believe in building community by sharing the latest trends and promoting best practices in the mortgage industry.