9 SEO Stats You Should Know
In the modern era, mortgage companies need to have an effective search engine optimization strategy in order to make sure that they rank high on search engines like Google, Yahoo, and Bing. Without an effective SEO strategy, your company will never optimize its web traffic, and thus sales.
In order to create an effective SEO strategy, it is very helpful to know some key statistics about SEO. These statistics can help to motivate you as well as to teach you some crucial information about this branch of digital marketing.
Search Engines Drive 93 % of All Web Traffic
What this means is that only 7 percent of people get to websites by typing in their URLs directly into web browsers. The rest of the people arrive at websites by going through a search engine. The fact that so many people rely on search engines should help you to understand just exactly how important your company’s rankings on them are.
97 % of Consumers Learn More About a Company from the Internet
In the modern day, people want to learn more about the products and services they are going to buy before they buy them. They want to read reviews, check out the company site, read the company’s blog, check out the company’s social media, etc. Because of this, you need to make sure that your prospective customers can actually find you online. SEO is a great way to make sure that they do.
63,000 Searches Are Conducted on Google Every Single SECOND
This translates to 3,780,000 searches per minute. Many of these searches are conducted by people who are looking for more information about reverse mortgages. If your company is not ranked highly on the Google search rankings, then many people who are searching for reverse mortgages will not be directed to your company’s site. Instead, they will go to your competitors. This is something you need to prevent.
The 2 Most Important Signals Used by Google to Rank Websites are High-Quality Content and Link Building
Google is very secretive about the exact algorithms they use for their search engine rankings. However, it was revealed by Andre Lipattsev, Search Quality Senior Strategist at Google, that high-quality content and link building are the two most important signals for Google’s ranking algorithms. This means that your website needs to have extremely high-quality content and a large amount of inbound links to your site in order to get it to rank higher.
The Average Google Search Query has 3 words
This means that you really need to know what the top keywords are for your business because there is little margin for error. If your customers are only using three words when they search for business information in your niche and your local area, if you don’t have those three keywords on your site in abundance, you could be missing out on a lot of traffic. So, if you have not already done so, then you should take a deep dive into some keyword research for your niche to discover the best keywords. Then you should either use a staff copywriter or hire a freelance copywriter to weave those word into the content of your site. The home page is of particular importance.
Google owns 81.12 percent of the search engine market
Google is the undisputed king of search engines. So, if you have been basing any of your search engine strategy around Bing, Yahoo, Ecosia, or any other search engine, then you should really start focusing on Google more. Optimizing your Google search rankings is what will help your company get the most traffic, hands down.
72 % of online marketers say that content marketing is their most effective SEO tactic
This just goes to show how important content marketing really is. If your company is not prioritizing content marketing, then it really should be. Content marketing involves creating a wide variety of keyword rich content that you can post to your website and social media pages. This content can include blogs, white papers, articles, press releases, etc. Just make sure that the content is high-quality, and that is something that provides value to your specific audience.
Bounce rates increase by 50 percent if your website takes an extra two seconds to load
Internet users have very low attention spans nowadays. So, if your site is slow, then it is a major problem. It is of the highest importance to make sure that your website loads quickly. If it doesn’t, then you need to have your developers work on this problem. If you do not have in-house developers, then you can hire WordPress experts or freelance developers to help you out. There are a number of different things that can be done to increase site loading speed.
Businesses with a strong keyword in their company name rank 1.5 spots higher in search engine results
This is very important to know. So, if your company name is unrelated to mortgages, then you may want to rethink the name. The easier it is for Google to understand what your company is all about, the higher up the search rankings your company will climb. The increased traffic and sales that you get from changing your name could be well worth the time, energy, and money it will take to do so.