Practical tactics on search, websites and follow-up, written for originators.
The Importance of CRM for Reverse Mortgage Professionals Any professional lender will tell you that providing exceptional customer service is key to their long-term success. When it comes to the…
Mike Floth · 2 min read
Check out the NEW Pipeline View in Sales Engine CRM. Managing your business is easy and intuitive with a simple drag-and-drop moving your records into the next sales stage. Questions? Contact us…
Reverse Focus · 1 min read
Google’s A.I. bot just got a huge upgrade with their newest algorithm called “BERT”. Who is BERT? It’s more of a question of WHAT is BERT? It actually stands for Bidirectional Encoder Representations…
Reverse Focus · 1 min read
Important Marketing Trends in the Mortgage Industry As the millennial generation has come of age, marketing for the mortgage industry has shifted. This is because millennials are very different from…
Reverse Focus · 4 min read
How Effective is Email Marketing? Email marketing is an important digital marketing technique. However, it is often overlooked by companies who believe that its effectiveness rate is not high enough…
Reverse Focus · 5 min read
In the modern era, mortgage companies need to have an effective search engine optimization strategy in order to make sure that they rank high on search engines like Google, Yahoo, and Bing. Without…
Reverse Focus · 4 min read
Digital Marketing Mistakes to Avoid Digital marketing becomes more and more important every single year. However, despite the fact that digital marketing continues to rise in importance, many…
Reverse Focus · 4 min read
Why Inbound Marketing is so Much More Effective Than Traditional Outbound Marketing When it comes to marketing, most companies have two primary options: inbound marketing and outbound marketing. If…
Reverse Focus · 4 min read
Does your business website need its own blog? Most likely – Yes. In the modern era, effective digital marketing is key for any company that wants to remain on the cutting edge and optimize its…
Reverse Focus · 5 min read
The Purpose Of A Website Is To Make Money. Specifically, the purpose of a website is to make enough money to justify its existence. If you spend $100 a year on your website, your website should make…
Reverse Focus · 3 min read
You’ve got a website set up, an email list you’re emailing every week, advertisements on search engines and social media, you’re doing everything right. You’ve read every digital marketing blog and…
Reverse Focus · 6 min read
SEO can feel like an intimidating topic. There are truckloads of SEO information available. Because of that, it can be hard to know which tips actually work and which tips are something made up to…
Reverse Focus · 2 min read
Branding is both a hot topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you share your story with the world. From…
Reverse Focus · 2 min read
It’s nearly 2019, and Social Media Marketing (SMM) isn’t anything new. Everyone running their own small business realizes they need a social media presence for their business so that their customers…
Reverse Focus · 4 min read
HINT: Get Quality Leads from the World’s Largest Lead Portal… It’s not too late to get in the game and start reaching the people searching for reverse mortgages in your area. Your Reverse website can be a…
Reverse Focus · 1 min readKeyword research, localized pages, listings and reporting — run by people who only work in reverse.
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